Engaging branded games for marketing campaigns.

Cost-effective mobile games and gamified campaign content.

Jägermeister uses gamification to activate offline campaigns.

For the recent ‘The Secret is Ice Cold’ campaign we built out a ‘scrape the ice’ scratchcard style game that gave users the chance to play for free shots. It was a huge success, with more than 68,000 plays and 12,000 shots given away.

This success was followed by a ‘penalty shooter’ game for England’s run at the recent Euros.

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Casio uses gamification to guide customers into discounts and tailored products.

Our work for the ‘G-shock’ Casio product took the form of a profiler quiz for eCommerce, designed to guide customers towards a 10% discount voucher and into the perfect product for their responses.

This profiler quiz format is applicable to any business type, offering a fun way to accurately profile your audience while also reducing the friction of forms by allowing them to take part in the information-gathering process.

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How it works

We’ve invested in building a stable, tried and tested set of pre-made ‘off the shelf’ games. Add your logo, and away you go! Or go with a more personal, custom option.
You’ll get one of our ‘off the shelf’ games, with your logo included in one spot and hosted on a Tone subdomain. The game will be live for 7 days, giving you the opportunity to test how your audience responds and make a more informed decision on whether to invest further.
We’re not fans of subscriptions or time constraints. With Tone, you’ll pay once and it’s yours. Forever. We’ll cover any bugs or issues within the first 3 months, and after that can repair ad-hoc or add in longer-term support.
To ensure the games don’t clash with your existing website setup, you will push a subdomain to our webspace (yourgame.yourbrand.com) or use one of our ready made ones (yourbrand.tone.uk).

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William Hill uses free-to-play mobile games for specific sports events.

Using our pre made brandable game formats, William Hill has successfully driven brand awareness from social media by hooking into events such as The Grand National, World Cup and key boxing events.

Our pre-made options are the most cost-effective and can give you enormous ROI.

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What’s in it for me?

Games, quizzes, calculators and tools give your audience a reason to come back again and again. Even for one-hit games you’ll be able to work in your brand messaging to help nurture customers and prospects.
Games are highly effective in timely campaigns, to add depth to your content mix. How many videos, blog posts and static graphics can your audience really consume?
If games are already a core part of your business strategy and you’re in the business of detailed games, this isn’t for you. For the 99% of other brands who rarely (if at all) incorporate gamification into their mix this will be scroll stopping content to disrupt the daily patterns of your users.
Games are a great way to engage an audience in an endeavour that buys them into the end result. Whether that is a discount code, a custom report, a scorecard or an offer. This ‘mission’ to complete the game and win the prize makes it much more likely you can make a conversion.
Games are hard not to click on. Deep down we’re all competitive, it’s human nature. So make it timely, campaign-driven and bolt on a leaderboard to re-energise your customer and prospect lists.
We refer to games as a ‘superpower’ since they are so much more likely to keep users on your site and engaged. Even just a few minutes is far ahead of the average 20 seconds a user spends on a blog post, video or other comparable website content.